Igloo Books US, a division of Bonnier Books UK, is excited to announce the launch of their new Storybook Advent Calendars for 2020. These include three different versions: Disney – featuring tales from Disney and Pixar including Dumbo’s Snowy Day and Toy Story, a dedicated version for Disney’s Frozen (which includes content from Frozen 2), and Marvel Super Heroes.
In 2019, Igloo Books sold 600,000 copies of the Disney Storybook Collection Advent Calendar worldwide. People.com featured it as a top gift for Christmas 2019, it was a number one Amazon US bestseller, and it ranked number seven on USA Today‘s bestseller list.
Paul Gregory, CEO of Igloo Books, said: “Disney’s Advent Calendar has been our best-selling product for the last two years now. This large-format, high quality, gift collection, and the 24 individually wrapped books, featuring many of Disney, Pixar, and Marvel’s magical stories, is a perfect book-a-day December treat as children countdown towards the big day. Plus, the books can continue to be read and enjoyed for months and years afterward.”
The product comes as an over-sized paper-over-board wallet, which is tied together with a ribbon. Inside are twenty-four paperback books which include beloved Disney, Pixar, or Marvel characters.
As an additional surprise element, the books inside are individually wrapped in recyclable paper sleeves to be opened every day leading up to Christmas, December 24th being the last day. The Disney Advent Calendar includes festive stories from both Disney and Pixar, while Frozen and Marvel contain a collection of stories from each franchise.