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Disney Consumer Products announced today that its Disney Baby Facebook page has reached and surpassed more than 1 million Likes in just fourteen months, making Disney Baby the fourth most popular baby brand on Facebook. To celebrate this social media landmark, Disney Baby will release a special tribute video to thank its Facebook community and after much demand is also launching a new Facebook sweepstakes series with coveted Disney Baby products as prizes. To further engage its loyal Facebook community, Disney Baby also announced the addition of its new Disney Momgineers tab, making the Disney Baby Facebook experience more interactive, conversational and informative.
“I am so excited to see our social media community thriving,” said Jeannine D’Addario, Vice President, Disney Moms and Babies for Disney Consumer Products. “As a mom, I know how important it is to be part of a community that celebrates life with baby at every stage.”
The new Disney Momgineers Facebook tab is designed to expand the Disney Baby experience by sharing practical advice and tips, and hosting a forum to discuss a variety of topics relevant to new and expectant parents. The Disney Momgineers are employees of The Walt Disney Company who are also proud parents with the special mission of helping create the best baby experience possible. Knowing how precious moments with baby are and how important it is to feel good about the choices a parent makes, the Disney Momgineers bring a valuable source of experience and insight to Disney Baby from sharing real-life advice to providing input on new products.
The Disney Baby social media community continues to grow not only on Facebook, but also on Twitter, YouTube, and DisneyBaby.com. At the heart of its social media experience is Disney Baby Magical Moments, an easy-to-use tool that helps parents easily upload their baby photos and videos, adding to a dynamic collection of shared family experiences from other parents. The photos appear on DisneyBaby.com and the Disney Baby Magical Moments tab on Disney Baby’s Facebook page. From silly smiles to Sunday afternoon strolls, Disney Baby Magical Moments add to the community and create a warm and inviting place that online moms are responding to.
The new tribute video will be a compilation of these magical moments posted by fans that emphasize the joys of parenthood. The new weekly Disney Baby Magical Moments Sweepstakes offers fans the opportunity to win unique, feel good products from Disney Baby’s growing collection organized around key moments of the day, including Getting Ready, Baby’s Firsts, In the Nursery, Dressing Baby, Mealtime and Bathtime.
For more about the weekly prizes and video, please visit http://www.facebook.com/DisneyBaby.