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Barco, the global leader in laser-powered cinema, will host a special fan celebration for the release of SPIDER-MAN: BRAND NEW DAY in HDR by Barco at Regal Irvine Spectrum in Irvine, California, this Saturday, Aug. 1, from 2 p.m. to 7 p.m.
Moviegoers will have the opportunity to take a photo with Spider-Man at the theatre and check out an interactive Spider-Man AR experience that transforms them into the hero of their own Spider-Man story with stunning HDR effects and a shareable superhero reveal. Attendees can also snag special Spider-Man-themed giveaways, while supplies last.
HDR by Barco is a premium cinema format that combines next-generation movie presentation technology with the character of beloved theatre brands for a consistent and elevated moviegoer experience. Based on the company’s patented Lightsteering technology, Barco’s approach to HDR works by strategically redistributing light on screen to produce highlights that are over 6x brighter than traditional projection, while retaining rich details in the darks for greater depth, clarity, and range.
HDR by Barco delivers expansive creative possibilities for filmmakers, producing a wide color gamut with high-contrast images that captivate audiences.
Moviegoers can find HDR by Barco screenings in select RPX auditoriums at Regal locations across the U.S., including the Irvine Spectrum theatre. Tickets for SPIDER-MAN: BRAND NEW DAY in HDR by Barco and all formats are on sale now at HDRbyBarco.com and on Regal’s website HERE.
HDR by Barco Spider-Man: Brand New Day Celebration
Date: Saturday, Aug. 1
Time: 2 p.m. to 7 p.m.
Where: Regal Irvine Spectrum, 500 Spectrum Center Drive, Irvine, CA 92618
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