Lucky Brand Announces New “Queen” Themed Fashion Collection

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Lucky Brand is bringing the music of Queen back in style, announcing a new collaboration with Twentieth Century Fox and Bravado to bring fans an exclusive collection of vintage concert tees. The tees celebrate the upcoming release of the new biopic, Bohemian Rhapsody.

The capsule collection will carry seven vintage inspired tees for both men and women’s styles. Women’s options include four different Queen graphic styles, including one long sleeve shirt and a crew neck sweatshirt. Men will have the option of an additional three Queen graphics, one style featuring legendary front man, Freddie Mercury.

“We are thrilled to launch this capsule collection with Queen, celebrating and honoring one of the most iconic bands of all time, which launches concurrently with the release of the new film, and in partnership with Fox and Bravado. Music has always been one of the pillars of our brand and Queen is one of those bands that every generation can enjoy. The timing is perfect as we are celebrating ‘Icons’ within our own collection, honoring iconic pieces from Lucky Brand’s history,”said Carlos Alberini, CEO of Lucky Brand.

Prices for the collection will range from $39.50 to $79.50. Fans will be able to purchase the collection from select stores including Macy’s, Dillard’s, Lord & Taylor and more. The series will also be available online through retailers such as, Amazon and Zappos. Lucky Brand will have the capsule collection available at 156 of their retail stores in the United States and Canada.

“Queen is one of the most iconic bands of all time, not only for their illustrious catalog of music, but for their seminal influence on fashion and style,” said Frank Bartolotta, SVP Sales of Bravado. “We’re honored to put together a program with Lucky Brand that supports Fox’s Bohemian Rhapsody, a film that celebrates this incredible band and the impact they had, and continue to have on culture around the world.”

Special display windows will be taken over to excite fans for the new film in over 135 retail stores. In six top door locations, Lucky Brand will put iconic costume replicas on display. The costumes will be available for purchase through a silent auction, with all proceeds going to support the charity, Communities in Schools. Lucky Brand will also kick off a new “We Will Rock You” sweepstakes, with a chance to win the ultimate Queen experience through a trip to Las Vegas, and will feature exclusive content from the Queen archives as well as behind-the-scenes footage from the film.
“Lucky Brand’s irreverent heritage and rock & roll roots are a perfect fit for Bohemian Rhapsody and we’re excited to bring the film to Lucky Brand’s customer,” said Chris Cerbo, Senior Vice President, Marketing Partnerships at Twentieth Century Fox. Bohemian Rhapsody will take theaters by storm on November 2nd.
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