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As part of its 14th-anniversary celebration, POP MART is thrilled to announce the launch of its latest blind box collection, the “Matchless POP MART 14th Anniversary Series Figures.” This highly anticipated collection will be available starting August 30 across all POP MART stores and online, featuring a Wuxia-inspired theme that pays homage to the brand’s Asian roots.
Global Strategy Yields Impressive Results
POP MART’s global strategy has proven successful, as evidenced by the brand’s strong revenue distribution across various regions. While Southeast Asia and East Asia remain key markets, contributing 41.1% and 35.4% of global revenue respectively, North America has emerged as a significant growth driver, accounting for 13.2% of the total revenue. This robust performance in the North American market is underscored by the opening of eight new stores across key locations including Las Vegas, California, and Seattle in the first half of the year.
“As we celebrate our 14th anniversary, we are thrilled to see the remarkable growth and success of POP MART globally, especially in the North American market,” said Larry Lu, Head of POP MART North America. “Our commitment to pushing the boundaries of creativity and innovation continues to resonate with fans around the world. The launch of our ‘Matchless’ 14th Anniversary Series is a testament to our dedication to blending tradition with modernity, offering our collectors a unique experience that honors our roots while looking towards the future.”
Artist IPs Lead the Charge
At the heart of POP MART’s success is its commitment to artist-forward IP development. Artist-created characters such as MOLLY, THE MONSTERS, SKULLPANDA, and DIMOO continue to resonate with fans worldwide, driving an increase in revenue share from 76.9% in H1 2023 to 81.0% in H1 2024. This focus on original and innovative design has propelled the brand’s revenue from Artist IPs to $516.9 million USD (3.69 billion RMB), a 70.4% year-on-year growth.
Expanding Licensed IPs and Plush Category
In addition to its strong performance in Artist IPs, POP MART has also seen substantial growth in its Licensed IP segment. Revenue from Licensed IPs increased by 64.9%, rising from $59.1 million USD (422 million RMB) in H1 2023 to $97.4 million USD (695 million RMB) in H1 2024. This growth is a testament to POP MART’s successful partnerships with licensors and its ability to expand into new licensing regions, bringing an ever-expanding range of products to consumers worldwide. The plush toy category also emerged as a standout performer in H1 2024, with revenue skyrocketing by 993.6% to $62.5 million USD (446 million RMB). This category has become a blockbuster for POP MART, capturing the hearts of collectors with its high-quality, imaginative designs.
Unveiling the “Matchless” 14th Anniversary Collection
In celebration of its 14th anniversary, POP MART introduces the “Matchless POP MART 14th Anniversary Series Figures.” This exclusive collection reimagines the brand’s beloved characters within the rich and vibrant world of traditional Wuxia swordplay. Fans can look forward to 12 distinct figures, including SKULLPANDA, Hirono, Labubu, MOLLY, Zsiga, KUBO, Crybaby, DIMOO, HACIPUPU, PUCKY, Pino Jelly, and Sweet Bean, with a potential secret figure adding an element of surprise. Each figure in this collection embodies the spirit of martial heroes, bringing a unique blend of tradition and modernity to POP MART’s celebrated character lineup.
Priced at $16.99 USD per blind box, the “Matchless” collection will be available at https://www.popmart.com/us from 10pm ET on August 29, inviting collectors and fans alike to embark on a journey through the mystical Wuxia world.
