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Universal Studios Hollywood prepares for battle with the debut of an innovative, national 30-second commercial for its exciting, new motion-based thrill ride, “Transformers™: The Ride-3D,” debuting May 2012. The spot, which airs on February 5 during NBC’s Super Bowl Pre-Game coverage, will also introduce PrepareForBattle.com, an interactive website designed to engage fans with exclusive intel as the campaign’s momentum escalates.
The evocative spot marks Universal Studios Hollywood’s inaugural consumer awareness effort for its marketing campaign launching “Transformers: The Ride-3D.” When NBC’s Super Bowl game coverage once again transcends sports to captivate the nation, Universal Studios Hollywood’s spot will capture consumer imagination as the movie-based theme park sets the stage for its epic new ride, envisioned to completely and uniquely revolutionize the next generation of immersive themed rides.
The spot will culminate with a call to action, challenging viewers to enlist at PrepareForBattle.com as N.E.S.T. volunteers within an elite AUTOBOT –human combat force. The PrepareForBattle.com website includes an interactive, online game in which fans and theme park enthusiasts will compete to rise up the military ranks by successfully completing missions involving exclusive videos, downloads and trivia. Players achieving the highest accumulated point totals will win prizes including original TRANSFORMERS collectibles and a grand prize trip to experience “Transformers: The Ride–3D” at Universal Studios Hollywood.
Larry Kurzweil, President, Universal Studios Hollywood said, “We’re very excited to introduce our new breakthrough advertising campaign for ‘Transformers: The Ride-3D’ during the coveted Super Bowl and to be a part of the edge-of-your-seat suspense surrounding these spots for millions of viewers. In just thirty, thrilling seconds, we’ll be able capture how exhilarating this mega-attraction will be when it officially opens at Universal Studios Hollywood this May.”
“Transformers: The Ride–3D” is based on the iconic brand from Hasbro and electrifying film franchise, directed by Michael Bay, and celebrated for its multi-generational appeal, inventive storyline, spectacular action sequences and amazing special effects. The most recent movie, TRANSFORMERS: Dark of the Moon has become the fourth largest grossing movie of all time at the global box office.
The thrill ride will tell a new “TRANSFORMERS” story using original, photo-realistic 3D-HD media, sophisticated special effects masterminded by Industrial Light & Magic, and one of the most elaborate roaming flight simulator ride systems ever created.
Fusing high-tech elements with an epic new “TRANSFORMERS” tale, “Transformers: The Ride–3D” will be Universal Studios Hollywood’s most ambitious ride ever created and will set a new standard in the world of theme park attractions, stretching the medium’s potential as an immersive and powerful storytelling vehicle.
In the “TRANSFORMERS” movies, Earth’s humans are caught in the middle of an intergalactic war between alien robots, the heroic AUTOBOTS and the evil DECEPTICONS, that physically convert from common mechanical devices, such as cars, trucks and planes to robotic warriors.
“Transformers: The Ride–3D” is being created under a license between Universal Parks & Resorts and Hasbro, Inc.
The ride’s pioneering photo realistic 3D media is being created by multiple Oscar® -winning Industrial Light & Magic (ILM), a division of Lucasfilms, Ltd., the ground-breaking visionary special effects company behind such acclaimed films as “TRANSFORMERS,” “Avatar,” “Iron Man” and “Star Wars.”
“TRANSFORMERS,” the first in the film’s trilogy, debuted in 2007 and garnered three Academy Award® nominations. The sequel, “TRANSFORMERS: REVENGE OF THE FALLEN,” opened in 2009 and earned an Academy Award® nomination. The third film in the franchise, “TRANSFORMERS: DARK OF THE MOON,” premiered in 2011. The three “TRANSFORMERS” films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures.