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After selling millions and being a cultural phenomenon in Japan, the Nintendo 3DS family of systems role-playing game YO-KAI WATCH is coming to the United States. Published by Nintendo, YO-KAI WATCH centers on a boy who gets a special watch that lets him befriend and help mischievous Yo-kai* and later summon them to fight other Yo-kai. Players can overcome challenges and help various characters solve everyday problems with the help of Yo-kai friends. These eccentric Yo-kai resemble anything from inanimate objects to mythical creatures.
After the 2013 launch in Japan, the Nintendo 3DS game became a top seller and was well-received by both critics and players. Along with the anime and manga, the YO- KAI WATCH phenomenon evoked wide-spread popularity and demand for the brand among children.
“With sales of more than 7 million units in Japan, YO-KAI WATCH is coming to the U.S., where a new audience will be able to experience this irresistible franchise for the first time,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “It doesn’t matter if you’re a kid, parent, fan or fan-in-the-making: Everyone will be won over by this charming game.”
YO-KAI WATCH is launching in the United States, Latin America, Europe, Australia, New Zealand and Korea, demonstrating its global demand and appeal. Beyond video games, manga and anime television shows, YO-KAI WATCH has generated more than $1 billion in retail sales of toys and other merchandise in Japan, not counting games, music or publishing.
*Yo-kai: They are not ghosts, monsters or creatures. Yo-kai are, quite simply, Yo-kai. They cannot be seen by the human eye, but they are everywhere. Whether born from the soul of a deceased human, or an everyday object discovering its higher purpose, their personalities are distinctly humanlike.