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Funko has announced the launch of its new premium collectible line, Project Fred. Derived from all things pop culture and nostalgia, the new collection stands as Funko’s first concentrated foray into the world of premium collectibles, expanding the Company’s product portfolio to touch and impact every level of collector – from casual to Funatic and beyond. Based on the iconic food mascot, Project Fred 01 – Bob’s Big Boy is a nod to Funko’s first product, the Wacky Wobbler.
Aiming to transform pivotal pop culture moments into tangible sources of fun and fandom for fans everywhere, Project Fred 01 – Bob’s Big Boy spotlights Freddy, Funko’s mascot, embodying some of the most nostalgic brands in pop culture, beginning with the food icon. The collectible is a substantial and sophisticated addition to a pop culture connoisseur’s display, standing at an impressive 11” tall. Adding to the collectability, only 750 of this hard vinyl item will be produced for this drop, and 75 of the figures will be a variant of Freddy in an alternate Bob’s Big Boy outfit. Priced at $295, each figure is encased in premium matte packaging, complete with a numbered certificate of authenticity.
Aiding in Funko’s “fans-first” philosophy, Project Fred 01 – Bob’s Big Boy will be powered by EQL, the e-commerce end-to-end launch platform. Utilizing EQL’s proprietary drop structure, the platform helps brands get the world’s most in-demand products into the hands of passionate fans and makes launches more reliable, fair, and memorable.
“As we look beyond our 25th anniversary, we’re taking it back to where it all began with our first Wacky Wobbler by bringing Bob’s Big Boy and Funko together again for Project Fred,” said Mike Becker, Senior Vice President, of Creative & Entertainment.
Commemorating the launch, Funko, in conjunction with Bob’s Big Boy, held an event at the historical Bob’s Big Boy location in Burbank on February 27 with the restaurant takeover through February 28. Delivering fun right to local Funatics, the first 150 guests who attended on both days received a limited-edition pin.
