Loungefly has announced an all-new collection in celebration of Sanrio’s 50th Anniversary of Hello Kitty. Available on Loungefly.com, Sanrio.com, and select retailers this March, the new line brings fans timeless and fashionable accessories inspired by the adorable red bow-wearing character.

The whimsical Hello Kitty-inspired assortment captures her playful and charming personality, as she embarks on delightful adventures in her classic blue overalls and signature red bow. With Loungefly expertly representing Hello Kitty’s 50th Anniversary through its high-quality products, this must-have collection offers fans nostalgic and stylish designs to commemorate the beloved cultural icon.

Adding to the celebration fun, Funko has also revealed an all-new line of Hello Kitty Pops! to commemorate this major milestone for the brand.

Below is the complete list of Loungefly and Funko’s Hello Kitty 50th Anniversary collection:

Loungefly Collection

4 Piece Pin Set (MSRP:$20.00)

Cardholder (MSRP: $20.00)

Chenille Kitty Zip Around Wallet (MSRP: $40.00)

Coin Bag 3″ Collector Box Pin (MSRP: $20.00)

Coin Bag Mini Backpack (MSRP: $80.00)

Cosplay Convertible Belt Bag (MSRP: $60.00)

Figural Silicone Keychain (MSRP: $12.00)

Lanyard With Cardholder (MSRP: $12.00)

Metallic Tote With Coin Bag (MSRP: $70.00)

 

Nylon Pouch Wristlet (MSRP: $20.00)

Nylon Square Mini Backpack (MSRP: $40.00)

Sequin Phone Mini Backpack (MSRP: $90.00)

Sequin Phone Zip Around Wallet (MSRP: $40.00)

Stationary Classic Lunchbox Journal (MSRP: $20.00)

Stationary Coin Bag Mini Backpack Pencil Case (MSRP: $25.00)

Stationary Pearlescent Kitty Journal (MSRP:$20.00)

Unisex Hoodie (MSRP: $70.00)

Unisex Jacket (MSRP: $80.00)

Unisex Tee (MSRP: $35.00)

Funko Collection

Pop! Hello Kitty In Cake (50th Anniversary) (MSRP: $12)

 

Pop! Hello Kitty With Balloon (50th Anniversary) (MSRP: $12)

 

Pop! Jumbo Hello Kitty (50th Anniversary) (MSRP: $40)

 

Loungefly intricately designs its backpacks, wallets, crossbody bags, apparel and small accessories to tell wearable stories inspired by the most beloved franchises in the world. Crafted with care and precision, Loungefly leaves no detail overlooked, so fans can find value in every stitch. From detailed zipper charms to custom themed linings, Loungefly’s accessories showcase an authentic passion for the fandom that collectors proudly wear.

Visit Loungefly.com to be notified when the Hello Kitty 50th Anniversary collection officially launches.