Children will be able to have the birthday parties of their dreams − and parents will come off looking like party planning experts − with new Hallmark Dream Party products featuring favorite Disney, Pixar and Marvel characters.
The Dream Party collection goes beyond plates, napkins and party favors and offers additional party décor, activities and accessories to immerse party-goers into their favorite characters’ worlds. The initial launch of Dream Party features complete party experiences in Disney and Marvel themes including:
- Disney Princess: The Royal Event of the Year
- Disney·Pixar Cars: The Brithday Grand Prix
- Minnie Mouse: Minnie’s Bow-tique Birthday
- Spider-Man: Spider Heroes Unite
“The new Dream Party line fuses Hallmark’s creativity and party expertise with the magic of Disney storytelling,” said Josh Silverman, executive vice president global licensing, Disney Consumer Products. “Through décor, photo opportunities, games and other unique activities, Dream Party brings Disney and Marvel stories to life and provides kids more ways to celebrate with their favorite characters. For parents, Dream Party allows them to create an experience outside of the traditional party table setting.”
“In today’s world of social media, parents see all of the great birthday party ideas on Pinterest or on blogs but can feel overwhelmed trying to do it on their own,” Cindy Mahoney, Vice President, Hallmark Licensing. “Dream Party brings clever, affordable products to parents that make it easy to pull together the party with the Disney characters their kids love.” The Hallmark Dream Party collection includes products in three categories:
Set the Scene: Products that easily transform the party room into the world of a child’s favorite character. Options include Room Transformation Kits with up to 22 pieces to decorate the ceilings and walls, balloon drops, hanging centerpieces (example: Disney Princess chandelier), snack caddies (example: Marvel’s Spider-Man on the Brooklyn Bridge), doorway curtains and wearable items for the guest of honor (example: Minnie Mouse ears headband). Prices range from $3.49 to $8.49.
Create the Adventure: Games and activities that coordinate with the party theme and keep young guests entertained. For example, each theme has a backdrop and props that can be used for picture-taking. Party games include a Disney·Pixar Cars Red Light Green Light game, Spider-Man scavenger hunt, Pin the Bow on Minnie Mouse and a Disney Princess Tiara Bingo game. Prices range from $2.99 to $7.49.
Remember the Fun: Kid-friendly souvenirs to send home with the guests to ensure they remember the good times at the party. These include bottles of bubbles with wands, stickers, favor bags and 48-piece party favor packs for eight guests. Prices range from $1.89 to $9.99 for packages with multiple favors.
Hallmark Dream Party products are available in more than 1,400 Walmart stores and in select independent party specialty stores nationwide.
For more information and to locate a participating Walmart store, visit HallmarkParty.com.