Disney x NBA – Magic of Disney Hits the Hardwood with New Merch


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The sports world has been watching the restart of NBA basketball at Walt Disney World Resort, and Disney Parks have collaborated with the NBA to develop new collections of gear, apparel and accessories for fans to celebrate this once-in-a-lifetime sports experience, available Aug. 24 at Walt Disney World Resort, and Aug. 31 on shopDisney.com

“We are excited to launch our latest apparel collaboration with Disney as we prepare to tip off the NBA Playoffs. The new collection commemorates the restart of our season and connects our fans to the magic of Disney,” said Sona Chakamian, NBA Vice President, Global Partnerships.

The new collections commemorate the 2020 NBA Playoffs at Walt Disney World Resort, and products place the NBA alongside classic Disney Parks iconography, and also include offerings that feature specific NBA teams. There’s everything from pins, basketballs, and phone cases to hats and shirts in adult and youth sizes.


“We are thrilled to share these new collections with fans who continue to tune in from home to watch the NBA action at Walt Disney World Resort,” said Jenifer DeSofi, SVP of global product creation, Disney Parks, Experiences and Products. “This is a once-in-a-lifetime experience and we worked hard to ensure the product assortment reflects this moment in time.”

The collections are perfect for NBA and Disney fans alike and offer another way to celebrate from home as the race to the Finals continues.


The NBA returned to action at Walt Disney World Resort on July 30, with games being played at the ESPN Wide World of Sports. Sixteen NBA teams remain, with the Playoffs tipping off on Aug. 17. Fans can tune in to watch games on ESPN, ABC and TNT.

Check-out the full collection below.

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