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It’s Hello Kitty, the global icon who has delighted fans around the world. Created by the Japanese company Sanrio® in 1974, Hello Kitty has become a cultural phenomenon, capturing the essence of kawaii – the heartfelt Japanese culture of cuteness – and bringing her signature sweetness to everything from lunch boxes and luggage to high fashion and art collaborations.
“For more than 50 years, Hello Kitty has resonated across cultures and generations,” said Jill Koch, SVP Brand Management and Marketing at Sanrio, Inc. “Her simple design, positive message, and timeless appeal invite people everywhere to express themselves and celebrate friendship, kindness, and inclusivity.”
Now, Starbucks and Hello Kitty are teaming up to celebrate friendship with a super cute merchandise collection launching in Starbucks coffeehouses across the United States and Canada, just in time for the start of Starbucks holiday season.
Kap Pitarys, director of U.S. merchandise for Starbucks, said bringing the two brands together to create this collection felt natural. Both focus on nostalgia, human connection and bringing people together – and both are synonymous with joy.
“Starbucks and Hello Kitty have strong fandoms and deep roots in culture,” Pitarys said. “Interestingly, both were born in the ’70s – Hello Kitty in 1974 and Starbucks in 1971. We’re excited to bring back that nostalgic vibe with this special collaboration this holiday season.”
The exclusive collection features an array of items and collectibles, including a Hello Kitty plush dressed in the iconic Starbucks green apron (and her signature red bow!), alongside her cuddly teddy bear, Tiny Chum. The theme: Together in fun forever.
“The collection is anchored by tumblers, mugs and cold cups, and we’re also offering some fun, unexpected items,” Pitarys said. “Whether you’re looking for a gift for a friend or a little something for yourself, this collection makes everyday moments feel a little more joyful and every gift a little more personal.”
The Starbucks | Hello Kitty collection is available in participating Starbucks coffeehouses in the U.S. and Canada starting Nov. 6, while supplies last.
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