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Two of pop culture’s biggest names, Marvel and Coca-Cola, have teamed up for an epic collaboration: “Coca-Cola x Marvel: The Heroes”. This campaign brings beloved Marvel heroes and villains to life on limited-edition Coca-Cola packaging. Fans can scan the unique designs for an exclusive augmented reality (AR) experience.
The campaign includes a thrilling new TV commercial and a chance to win incredible prizes like a Disney Cruise, Marvel movie screenings, and Disney+ subscriptions.
“This unprecedented campaign taps into the power of the Marvel Universe,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company.
Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola TM, echoed the excitement: “Coca-Cola has a long history with Disney, and this collaboration allows us to continue to push ourselves.”
Fans worldwide can find 38 different character designs starting today across Coca-Cola and Coca-Cola Zero Sugar products. The campaign spans over 50 countries. This marks another exciting way for fans to celebrate their love for the vast and iconic Marvel universe.
The Marvel characters featured in 38 designs across the limited-edition products include:
- Coca-Cola: Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (US Only), Super Skrull, War Machine
- Coca-Cola Zero Sugar: Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, Thor
