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Audi USA, joining forces with 20th Century Fox, and announced the release of original content inspired by The Wolverine and starring the Audi 2014 R8 V10 Spyder and the Ducati Diavel Cromo motorcycle to promote the film, in theaters nationwide this Friday.
Releasing a high-speed light painting and artistic original content for the movie, Audi is blazing new trails with the studio to deliver cutting edge creative to Wolverine fans.
The pieces, captured by a Canon EOS C300 digital camera at the Tango Row air strip at San Bernadino International Airport in California, it promote the integration of the Audi brand in a uniquely artistic manner. The visual style blends the high-powered nature of the Audi R8 and the Ducati Diavel Cromo with the aggressive aesthetic of The Wolverine. The content uses long exposures of the iconic headlights and tail lights of the vehicles to create a “light painting” of Wolverine’s Adamantium claws, using a combination of live action and computer-generated imagery (CGI).
The campaign was inspired by Audi’s role in the movie and its joint activity with 20th Century Fox.