BoxLunch Brings Eldia to Fans with New Hello Kitty and Friends Collection


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BoxLunch is excited to partner with Sanrio® and Crunchyroll to launch an exclusive Hello Kitty® and Friends x Attack on Titan line. This ultimate crossover collection for fans of Japanese pop culture will be available in stores and online on March 15th, 2023.

The kawaii icons of Sanrio® meet their favorite characters from the ultra-popular anime in a 17-piece collection that spans multiple categories such as apparel, accessories, and bags, with products for all ages. Fans can add some supercute Sanrio® style to their closet with an Eldian twist, with teamups like Hello Kitty and Erwin, Badtz-maru and Levi, Pochacco and Eren, and more! Fans can also brighten up their office or home with officially licensed pins, a throw, and a lanyard. Hoodies, scrunchies, and sleep pants round out the assortment for cozy cuteness whenever fans want it. The entire collection can be seen at


“We are thrilled to partner with our friends at Sanrio and Crunchyroll for another pop culture crossover. Bringing exciting products to market is what we do best at BoxLunch. The fun of Hello Kitty and her friends hanging out with their favorite Attack on Titan characters is perfect for our next innovative collection for our customers,” said Steve Vranes, CEO of BoxLunch.

“This partnership celebrates beloved icons in a star-studded collab and aligns perfectly with Sanrio’s mission of highlighting that friendship truly comes in all forms.” said Craig Takiguchi, Chief Operating Officer of Sanrio, Inc. “Thanks to this partnership with BoxLunch, we can continue to offer Japanese pop culture lovers super cute anime product offerings with this new line of stylish apparel and collectibles.”

To celebrate this collaboration, The Irvine, CA BoxLunch is hosting events on 3/25 and 3/26 from 12 PM – 3 PM featuring official Sanrio® costume characters.

BoxLunch, a cause-driven pop culture retailer, offers a wide range of officially licensed products – from apparel and accessories to collectibles and home goods – from some of the world’s most iconic brands. Connecting the passion of fandom with the spirit of philanthropy, BoxLunch donates a meal to a person in need for every $10 spent in-store or online through their partnership with Feeding America.

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