Elf on the Shelf Dazzles for 20th Anniversary with Swarovski Crystal Makeover

For its 20th anniversary, The Lumistella Company is making The Elf on the Shelf® sparkle! Honoring this milestone, they unveil the most exclusive collector’s item yet: The Elf on the Shelf®: A Christmas Tradition 20th Anniversary Holiday Box Set with Swarovski® Crystals, designed to brilliantly capture the true essence of the holidays.

Partnering with Swarovski®, this exclusive keepsake is strictly limited to just 10 worldwide, available on shop.elfontheshelf.com for the ultimate collector. Adorned with over 4,500 hand-applied, dazzling Swarovski® crystals, this global icon will shine its brightest this season—a sparkling tribute to holiday wonder and magic.

“For 20 years, The Elf on the Shelf has been synonymous with the holiday season,” said Christa Pitts, Co-Founder and Co-CEO of The Lumistella Company. “We are thrilled to partner with Swarovski to showcase this celebratory moment and capture the magic of our beloved Scout Elf — now shimmering brighter than ever before.”

Each set includes:

• One of the 10 adoptable Scout Elf figures (boy with blue eyes), embellished with more than 4,500  Swarovski® crystals
• A keepsake box, also embellished with Swarovski crystals
• Couture satin elf pajamas
• A limited-edition commemorative Christmas ornament
• Luxury gift bag
• Numbered certificate of authenticity with the Swarovski Ingredient Brand seal
• Insured, white-glove delivery

*This is a collector’s item.  Keep out of reach of children under the age of 15.
*Swarovski® is a registered trademark of Swarovski AG.

Check-out this behind the scenes video of the iconic holiday elf dripped out in Swarovski crystals.